Skip to content
Online Shop
  • There are no suggestions because the search field is empty.

Sign Maintenance and How to Support Your Clients

As a sign supplier, your role doesn’t end at installation. Supporting clients with ongoing maintenance not only protects their investment but also builds long-term relationships, reinforces safety standards, and ensures regulatory compliance. This guide outlines why sign maintenance is critical—and how you can help clients manage it effectively.

why sign maintenance matters

 

✅ Why You Should Encourage Sign Maintenance

1. Enhance Your Clients’ Brand Value

  • Well-maintained signage reflects positively on your client’s business and by extension, on your workmanship.

  • First impressions matter: research shows 76% of customers enter stores based on signage alone.

2. Ensure Legal Compliance

Help your clients understand and meet their obligations under:

  • Town and Country Planning (Control of Advertisements) Regulations 2007

  • Health and Safety at Work Act 1974

Unmaintained signage could expose your clients—and potentially your business—to liability if safety issues arise from poor installation or degraded components.

3. Prioritise Public Safety

  • Signage mounted on aged structures, rotting fascias, or reused fixings can become hazardous over time.

  • Offering routine inspection services helps prevent structural failures and accidents.

4. Create Recurring Revenue Streams

  • Maintenance plans open up new revenue opportunities post-installation.

  • Routine servicing, lighting upgrades, and seasonal checks are value-added services clients will pay for.

🔧 How You Can Help Clients Maintain Their Signage

1. Offer Maintenance Packages

Provide flexible maintenance plans tailored to:

  • Business size (single site vs. national chain)

  • Sign types (illuminated, fascia, digital, totems)

  • Budget and compliance needs

2. Supply or Store O&M Manuals

  • Ensure every install includes a clearly written Operations & Maintenance (O&M) manual.

  • Offer to keep copies on file in case clients misplace them.

3. Provide Cleaning Guidance

  • Recommend safe, material-specific cleaning products.

  • Warn against DIY methods that could damage finishes or electronics.

  • Offer professional cleaning as a service.

4. Promote Lighting Upgrades

  • Retrofit older signs with LED technology.

  • Highlight energy savings, longer life, and compliance with the UK’s fluorescent phase-out.

5. Schedule Seasonal Checks

  • Encourage quarterly inspections or post-storm/weather assessments.

  • Identify water ingress, UV damage, corrosion, or failing fixings early.

6. Educate on Safety and Legislation

  • Help clients understand their obligations and the risks of neglecting signage.

  • Position yourself as a trusted partner, not just a supplier.

📈 The Supplier Advantage: Stand Out with Aftercare

Offering maintenance isn’t just good service—it’s a competitive differentiator. Clients are increasingly seeking partners who can provide full lifecycle support, not just one-off installations.

  • Boost client retention with ongoing service contracts.

  • Reduce call-backs or warranty issues through proactive care.

  • Establish your reputation as a compliance-savvy, safety-first supplier.

🧠 Final Thoughts

Signage maintenance may be undervalued by some clients—but that’s where you can add real value. By offering structured aftercare, sharing expertise, and staying ahead of regulations, you can become a trusted, go-to partner in their ongoing brand and safety strategy.

Need advice or suppor with your signage maintenance?
Reach out to Sign Trade Supplies or PIVOT365 for tools, advice, and partnership opportunities.