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How to Upsell Your Post & Panel Signage

Tips on how to upsell your standard post and panel signage with a few simple tips. 

Post and panel signage (1) (1)

Post & panel signage remains one of the most popular forms of exterior signage in the UK. Using the industry-standard aluminium sign channel alongside ACM or aluminium panel blanks makes installation straightforward. However, if you want to boost your project value and leave a lasting impression on clients, consider these upselling strategies.

1. Profile Finishing Options

aluminium to wood

Basic installations often rely on standard grey powder coat or galvanised sign posts. To add that premium touch:

  • Custom Colours: Offer a custom powder coat finish that aligns perfectly with the client's branding.
  • Wood Effect Options: Consider using finishes like Decro wood effect aluminium to give a more bespoke, warm aesthetic.
  • Enhanced Durability: Emphasise how these finishes not only elevate the look but also offer superior weather resistance.

2. Shape It Up

curved top signage

Don’t let your signs be confined to the usual square panels. Think about:

  • Unique Shapes: Offer dome top or cathedral top sign panels to instantly elevate the overall design.
  • Tailored Designs: Custom shapes can be created to complement the architectural style of the client’s building, making the signage a natural extension of their branding.

3. Add a Decorative Touch

post finials

Small decorative details can have a significant impact:

  • Post Finials: Adding a stylish post finial can transform a standard installation into a distinctive design statement.
  • Custom Embellishments: Consider bespoke decorative mouldings or accents that reflect the client’s brand personality.

4. Use a Sign System for Premium Visuals

Girton Golf Club 1

When the standard blank and channel solution just won’t cut it, offer a sign system:

  • KOPA Post & Panel Sign System: Systems like KOPA provide a refined, integrated look that enhances the overall aesthetics. This solution not only boosts visual appeal but also offers improved durability and ease of installation.
  • System Benefits: Highlight how these systems provide a uniform appearance and a higher perceived value compared to traditional installations.

5. Light ‘Em Up!

post and panel illumination (1)

Lighting can dramatically improve the impact of your signage:

  • Uplights & Trough Lights: Integrate lighting options to ensure your sign stands out even after dark, providing added safety and brand visibility.
  • Reflective Elements: If the location isn’t suited for direct lighting, using reflective vinyl can enhance visibility by catching ambient light.
  • Energy Efficiency: Emphasise energy-efficient lighting solutions that help reduce running costs while increasing the sign’s impact.

Conclusion

Upselling your post & panel signage is all about offering added value through enhanced finishes, innovative design choices, and thoughtful details. By incorporating custom finishes, unique shapes, decorative touches, premium sign systems, and lighting solutions, you can transform a basic installation into a high-impact, visually appealing, and durable signage solution. These strategies not only increase project value but also help build stronger relationships with clients who appreciate attention to detail and quality craftsmanship.

Adopt these tips to boost your quotes and stand out in the competitive UK signage market!