Skip to content
Online Shop
  • There are no suggestions because the search field is empty.

Breaking into Exterior Signage

If you're a sign maker experienced in vehicle wraps, decals, or window graphics, you’ve already built a solid foundation in visual communication. But stepping into exterior signage projects is a different game—one that requires broader planning, compliance, and installation considerations.

Post and panel signage (1) (1)

While the skills you've developed in design, production, and client service will carry over, exterior signage introduces new challenges such as site conditions, structural requirements, regulations, and long-term durability. With the right approach and support, expanding into this area can significantly grow your project scope and revenue.

Here's what you need to consider before diving into your first exterior signage job:

1. Site Surveys: The Foundation of Success

Unlike vehicles or windows, every exterior sign location is different—and needs to be carefully assessed. A thorough site survey is essential before quoting, designing, or fabricating an exterior sign.

What to include in a site survey:

  • Access and obstructions – Are there parked vehicles, fences, or landscaping in the way? Will you need equipment like scaffolding or cherry pickers?

  • Working at height – Will you need ladders, platforms, or MEWPs? Consider fall protection and training requirements.

  • Underground services – Identify any electrical, gas, or water lines if you’re digging for posts or foundations.

  • Measurements – Accurate width, height, and depth, as well as clearances and visibility from key sightlines.

  • Surface material and condition – Understand what the sign will be mounted to (brick, render, cladding, etc.) and whether it’s in good condition.

  • Permitting and local regulations – Check if planning permission or local council approvals are needed, especially for illuminated or large signage.

2. Choosing the Right Sign System

Selecting a sign system isn’t just about what looks good—it’s about what’s appropriate for the client’s needs, the environment, and your installation capabilities.

Key factors to consider:

  • Budget – Help clients balance cost with durability and performance.

  • Temporary vs. permanent – Use different materials and fixings depending on the lifespan.

  • Aesthetic vs. functional – Some signs need to attract; others need to inform.

  • Visibility and legibility – Ensure readability from appropriate distances.

  • Size and proportion – Don’t let the sign overpower or disappear into its environment.

  • Material durability – Consider weather, UV exposure, vandal resistance, and corrosion.

  • Timeline – Can you meet the project deadline with the system you choose?

At Sign Trade Supplies, we offer a range of systems—from post and panel kits to tray signs and totems—with expert advice on what fits best.

3. Installation Planning

Installing an exterior sign involves much more than just turning up with a drill.

Important considerations:

  • Use third-party fitters if needed – Especially for large or high-level installs.

  • Public liability insurance – Essential in case of damage or injury on site.

  • Risk assessments and method statements (RAMS) – Many commercial clients will expect this.

  • Site health and safety – PPE, signage, cordons, and permits to work may be required.

  • Waste removal – You’ll need to plan for packaging, offcuts, and fixings disposal.

  • Tools and access equipment – Ensure you have the right tools for substrates and fixing types.

4. Design for Exterior Use

Designing for the outdoors brings new variables into play. It’s not just about looks—it’s about functionality and endurance.

Design essentials:

  • Viewing distance and legibility – Match letter height to how far people will be reading the sign from.

  • Contrast and colour choice – High contrast improves readability. Be careful with brand colours that might blend into surroundings.

  • Gloss vs. matte – Glossy finishes can create glare; matte is often better for visibility.

  • Reflective faces – Ideal for road signs or signs in poorly lit areas.

  • Illumination – Internal or external lighting may be necessary for night visibility or winter months.

5. Maintenance and Aftercare

Once installed, signs remain part of your client’s brand. Offering maintenance options shows professionalism and can lead to recurring revenue.

Maintenance tips:

  • Understand material requirements – Some systems require cleaning or bolt checks.

  • Client maintenance guide – Provide a simple document outlining cleaning and inspection intervals.

  • Offer maintenance contracts – Great for long-term relationships and recurring business.

  • LED lifespan – If illumination is used, advise on typical service intervals and replacement needs.

Ready to Make the Move?

Transitioning into exterior signage projects can feel like a leap—but with some planning and support, it's completely achievable. The rewards? Bigger projects, higher margins, and a wider client offering.

Sign Trade Supplies is here to help you every step of the way. Our team can advise on:

  • Suitable sign systems and materials

  • Technical drawings and site planning

  • Installation best practices

  • Ongoing support as you expand your services

Get in touch today to discuss your first exterior signage project—we’re here to help you grow.